. >> when i come into an environment like hp, you know what i do? i try to figure out what this company does well, and then could we do more of that? >> reporter: but when they gave her an hp laptop a year ago, meg whitman was not impressed. >> well, i said it was a brick. and i must say, i feel a little badly. but i think they understood what i meant, which is we can do better. >> reporter: today, hp unveils its elite pad, a tablet for business and the centerpiece of a new line of products that combine hp's engineering and whitman's imprint. design. >> maybe that's the biggest change in technology over the last few years, people want something they feel proud to carry, that makes you feel great as a user. >> reporter: it's been a tough first year for whitman. hp hp's pretty and butter sales fell. whitman is cutting 29,000 jobs. a billionaire in her own right, this is not a job she needs. so why take on this high-stakes challenge? >> yeah. because hp matters. >> reporter: founded by bill hulett and dave pack arrested in a pallo alto garage, hp is th